3–4 Years
5–6 Years
7–8 Years
9–10 Years
11–12 Years
13–14 Years
Wear the Magic
Live the Story
Dress your dreams and let the adventure begin! With our cozy, mix-and-match style, every garment is a chapter in the beautiful play of your wardrobe.
Build Your Combo Today!
Spark Stories in Every Stitch
Create Your Style!
Fashion Fun for Little Ones
Build Your Combo Today!
Spark Stories in Every Stitch
Create Your Style!
Fashion Fun for Little Ones
Shop by Combos
Unveil the magic of Ira’s Fairy Tale Combos — change, style, and sparkle with every doll dress and dreamy detail! 💫
Shop by Age
Our Shop by Age collection makes it easy to find just the right fit and style for your girl — from playful toddler tees to trendy pre-teen designs.
About iRA
IRA – A Fairy Tale Story is a unique, customizable dress brand crafted especially for young girls. Our creations transform fairy tales into wearable adventures, with personalized dresses that include interchangeable outfits, hairstyles, and shoes. Blending style with imaginative play, IRA offers more than just clothing — it gives girls the joy of dressing up their dreams in fun, fashionable, and comfortable ways.
Where Every Outfit Sparks Imagination and Delight
Unlock dreamy style and magical matches—soft fabrics, customizable combos, and joy in every stitch!
Combo Collections
Discover whimsical sets of dresses, hairstyles, and shoes—perfectly curated for endless fairy-tale adventures.
What Client Says
Real stories from families who found joy, comfort, and creativity in every iRA outfit.
