3–4 Years
5–6 Years
7–8 Years
9–10 Years
11–12 Years
13–14 Years
About Us
About iRA
IRA – A Fairy Tale Story is a unique, customizable dress brand crafted especially for young girls. Our creations transform fairy tales into wearable adventures, with personalized dresses that include interchangeable outfits, hairstyles, and shoes. Blending style with imaginative play, IRA offers more than just clothing — it gives girls the joy of dressing up their dreams in fun, fashionable, and comfortable ways.
Our Mission
To design delightful and interactive clothing that sparks imagination, encourages creativity, and brings joy to every little girl — combining comfort, style, and storytelling in every piece.
Our Vision
To be the most beloved children’s fashion brand that turns fairy tale dreams into wearable stories — encouraging every girl to imagine, create, and shine in her own unique way.
Core Values
Creativity – We believe in nurturing every child’s imagination through engaging and playful designs.
Comfort – Every piece is thoughtfully made to ensure softness, safety, and freedom of movement.
Empowerment – Our clothing encourages girls to express themselves, build confidence, and feel special.
Quality – We are committed to high-quality craftsmanship that combines durability with delightful details.
Joyful Experience – We aim to turn dressing up into a fun, interactive activity that kids love.
Sustainability – We care about the planet and strive to use eco-conscious practices in design and production.